IP Key SEA launched #YourHealthisPriceless campaign to counter counterfeit medicines
On 11 September 2020, the EU-funded project IP Key South-East Asia (SEA) launched the #YourHealthisPriceless campaign to encourage consumers to buy pharmaceutical products from verified sellers and/or legitimate sources and to be careful when being approached by counterfeiters in online and offline environments. The campaign calls for the audience to share their experiences of counterfeit pharmaceutical products on their social media profiles and provide relevant information on the danger of counterfeit products from this sector.