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IP Key China Work Achievement: Copyright and Related Rights

With the new advances in technology in the digital landscape, the expansion of virtual marketplaces and fresh business models are reshaping the copyright system. As a result, many aspects of copyright, including legislation, enforcement and the types of cooperation used, need to be adapted. Faced with a challenging environment, IP Key China has continuously explored and implemented a variety of cooperation practices. It achieves this with the participation of multiple stakeholders, who respond positively to EU copyright holders in the Chinese market.

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