Workshop on non-traditional trade mark examination: new developments and exchanging views

On 28-29 June, IP Key Latin America held a virtual workshop on the examination procedure for non-traditional trade marks, bringing together over 150 officials and trade mark examiners from all 16 Latin American IP Offices.

The seminar aimed to provide training on non-traditional trade marks to Latin American examiners, as well as promoting best practices in order to increase transparency, legal certainty and predictability for the benefit of examiners and users alike.

During the two-day seminar, EU experts from the EUIPO and from the Benelux Office for Intellectual Property (BOIP) delved into the examination procedure for non-traditional trade marks in the EU and the Benelux, respectively.

The first day of the workshop focused on the examination procedure for sound marks, followed by motion, multimedia and smell marks on the second day. At the end of the presentations, participants had the opportunity to exchange views with EU experts on new types of marks and their situation in Latin America.