World IP Day: Let’s learn more about IP Rights and how businesses can benefit from them

World IP Day is commemorated every 26 April. This year, in cooperation with the Latin America IPR SME Helpdesk, IP Key Latin America has launched a campaign to help you identify which Intellectual Property Rights suit your business best, and how it can help you move past the crisis, grow and expand. For a few weeks, IP Key Latin America and the Latin America IPR SE Helpdesk will bring daily information about different types of Intellectual Property Rights:

• Designs, since designers are more and more aware of the need to create environmentally friendly products and involve the environmental aspects in a product’s life cycle.
• Copyrights, because it protects creations that are moving towards a more environmentally friendly formats -from e-books to legal streaming services- which allow authors to reach broader audiences.
• Patents and Trade Secrets, oriented to uncover new innovations and techniques to improve the way we do business and prioritize sustainable initiatives.
• Trade Marks, as consumers make "green" decisions when purchasing products and choosing brands, the demand for more environmentally friendly goods and services grows. This trend will lead companies to consolidate their image by associating themselves with a more “green image”

Every week, we will cover a different type of IP, including practical information to audiences in Europe and Latin America. Social media accounts will share case studies, fact sheets, infographics and publications with relevant information for industries such as fashion, automotive, IT, tourism, renewable energies, among others.

Do not hesitate to send us a direct message on Twitter if you have any questions or comments. Remember, IP registration is a long-term investment that helps you grow and expand your business. Even working from home, you can support the local economy, relying on the creativity and innovation you and your team foster in a collaborative environment.

Find below published materials: