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Beijing, China

IP Café on Protection of Well-known Trade Marks organised in Partnership with Peking University

Protection of Well-known Trade Marks:  finding a common rationale between the EU and China

IP Key’s fifth IP Café was held in partnership with Peking University Law School and Peking University Science and Technology Law Research Centre and focused on the ‘Protection of Well-known Trade Marks: finding a common rationale between the EU and China’. The discussions engaged Chinese and EU speakers on the policy reasons that led to the development of special legal frameworks for the protection of trade marks with reputation, and explored how the two legal systems address their legal and operational aspects in the practice.


17:30-18:00     Welcome and networking drinks

18:00-18:05     Opening remarks by Prof.  Liu Yinliang, Peking University Law School  

18:05-1915      Introduction of speakers and panel discussion

1915-2000        Q&A

2000                 Close

Confirmed Speakers 

  • Professor DONG Baolin, Director of Experts Committee of China Trademark Association, Former Director of the Legal Department of the Trademark Office of the State Administration For Industry and Commerce of China (SAIC)
  • Judge ZHONG Ming, Chamber of IP Law of the Beijing Higher People's Court
  • Martin EBERL, IP Administrator, Office for Harmonization in the Internal Market (OHIM)
  • Professor DU Ying, Professor & Director of IP Division, School of Law, Central University of Finance and Economics (CUFE)
  • Panayotis GEROULAKOS, Lawyer, former legal expert at the Office for Harmonization in the internal market (OHIM)


  • Professor LIU Yinliang, Peking University Law School, Director of Science and Technology Law Research Center
  • Davide Follador, Long Term Expert - IP Key

For more details, please download the IP Café invitation flier here

Presentation by Martin Eberl introducing OHIM and the Community trademark system can be downloaded here 

For more information regarding this activity, please contact the activity coordinator Davide Follador, for general information on IP Key, please contact Jaspal Channa, 

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