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2024 (7th) EU-China Conference on IPR Protection Online & Innovation held in Shanghai

IP Key China and Beijing Anti-Infringement and Anti-Counterfeiting Alliance CAASA have consistently maintained a close partnership, focusing on EU-China intellectual property (IP) protection for e-commerce platforms. The collaboration has actively promoted communication and exchanges in internet intellectual property protection and cross-border IP enforcement between the two regions. Since the implementation of China's E-commerce Law in 2019, the EU and China have been communicating under this framework to strengthen internet enforcement and provide a better and innovative e-commerce environment for rights holders and consumers.

This year, the 7th EU-China conference on IPR protection online & innovation, co-hosted by IP Key China and CAASA, concluded successfully in Shanghai on 31 May. The conference addressed key matters such as the responsibilities of online platforms in IP protection and cross-border internet IP enforcement, with discussions encompassing common concerns like challenges presented by generative AI and e-commerce anonymity.

The conference was moderated by Dr. CHAI Haitao, National Top Think Tank Expert Committee Member of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce, the former President of the institute, former Director General of the Department of the Ministry of Commerce, and former Deputy Director General of the Office of the National Leading Group on Combating Infringement and Counterfeiting. Benoit MISONNE, IP Attaché, Delegation of the European Union to China, Gyta BERASNEVIČIŪTĖ-SINGH, Project Lead of IP Key China, and HONG Yunfeng, Chairman of CAASA, delivered the opening speeches.

Benoit MISONNE emphasised that in the context of economic globalisation, protecting intellectual property rights is crucial for maintaining mutual economic and trade interests.

Gyta BERASNEVIČIŪTĖ-SINGH highlighted that the pandemic has reshaped consumption patterns, presenting new challenges in combating infringements. To effectively address online infringements, it is essential for the public and private sectors to collaborate and establish integrated strategies through consensus.

HONG Yunfeng noted that the EU and China are pivotal economies supporting global development. He stressed that the emergence of a new digital economy necessitates the collective efforts of right holders, industries, platforms, consumers, and governments to build, govern, and share a healthier business environment.

The first EU-China conference on IPR protection online & innovation dates back to 2017. From the beginning of this collaboration, both regions have been focused on issues of common concerns in this field with the objective in combating online counterfeiting and strengthening cross-border IP enforcement. The successful collaboration has fostered a better internet IP environment for Chinese and European companies.


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