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Promotion of IP Tools

The activity will focus on the provision of technical support to the integration of data from SEA countries into EUIPO Global tools so that stakeholders in the region will have access to up-to-date and accurate information on trade marks, industrial designs, and geographical indications. The activity also entails the promotion of the tools as part of the other IP Key SEA activities, taking advantage of the different workshops and events, whether virtual or in person.

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IP-Awareness Raising Events

Through this activity, the IP Key SEA Phase II project will continue to participate in major IPR events (such as IP Fairs, IP contests, and the World IP day event) organised by relevant stakeholders in SEA as a means of promoting increased visibility of the project and its activities, as well as to touch base with the project’s stakeholders and cooperation partners.

  • 17-19 May 2023: Participation at 2023 INTA Annual Meeting, Singapore

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Social Media Awareness-Raising Campaigns on IP Protection and Enforcement

Awareness-raising campaigns on social media in SEA countries will highlight the significance and importance of providing effective IP protection and enforcement in SEA. The campaigns will focus on the benefits of IP to the economy, the creation and innovation cycle, the need to protect and enforce IPRs in the region, and the negative effects of counterfeiting. Materials and online content will be produced under this activity.

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Exchange of Good Practices to Fight the Sale of Counterfeits Online and Offline

The activity will continue the progressive approach adopted since Phase I of the IP Key SEA project, which advocates for the adoption of voluntary agreements or Memorandums of Understanding (MoUs) between intermediaries, service providers, and IPR owners in SEA, to be implemented under the supervision of the respective national IP authorities as a means of reinforcing the fight against counterfeiting and piracy in both online and offline environments.

 

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South-East Asia IP Mediation Workshop

This activity aims to contribute to the continued enhancement of the mediation services available for IPR owners in the SEA countries, and will showcase EU mediation practices and procedures adopted by the EUIPO Boards of Appeal. The workshop will highlight the importance of providing effective mediation mechanisms as an alternative option to protracted court and administrative adjudication proceedings, while ensuring that SEA national mediators are well-equipped with the technical expertise and soft skills necessary for resolving disputes effectively and expeditiously.

 

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2023 INTA Annual Meeting, Singapore

Workshop on the Enhanced Detection and Identification of Counterfeit Goods

The workshop organised by IP Key SEA in collaboration with the International Trademark Association (INTA) provided a platform for closer cooperation between IPR owners and enforcement authorities. Adopting an interactive format allowing for direct exchanges, it offered information on how authorities in South-East Asia can identify counterfeit goods from genuine products.

Virtual Conference on Enforcement Against IP Crimes - 4 October 2023

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Modernising Industrial Designs: Recent Developments in the EU and SEA

The activity builds upon the project’s prior initiatives on industrial designs organised within the framework of IP Key SEA Phase I and supports the need to continue discussing issues and latest developments in the area of industrial designs, including international best practices. The activity will include sharing the latest developments in the EU Community Design regime, and EU best practices that may be considered for adoption as part of efforts to enhance the industrial design protection regimes in the SEA countries.

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