IP Key SEA organised a consultation meeting with the Brunei Intellectual Property Office (BruIPO), several government ministries, and local producers on 4 March to obtain the viewpoints of stakeholders on the development of a sui generis geographical indications (GI) system in the country.
Discussions covered the development of a sui generis system to protect GIs in Brunei Darussalam and potential export markets; local products that could be protected under a GI system; the needs of producers for improving quality, branding and commercialisation of their products; and case studies of GI products from elsewhere in Southeast Asia, among other topics.
Geographical indications are signs which identify a good as originating in a particular region or locality, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin. GIs are considered a useful tool for economic growth and sustainable development, particularly in rural areas. They help foster new markets by directing consumers to identify the distinct qualities of local products, ensuring certain quality standards are met by producers, and typically apply environmentally-sound practices.