Social Media awareness-raising campaign on IP protection and enforcement

The awareness-raising campaign on social media in SEA countries will target the significance and importance of providing IP protection and enforcement. The focus of the campaign will be on the benefits of IP to the economy, the importance of protecting IPRs, hence creation and innovation, in the region and the adverse effects of IP infringements to businesses and consumers (in terms of economic losses, negative impact on jobs as well as risks to public health and safety) as a priority.