Social Media Awareness-Raising Campaigns on IP Protection and Enforcement
Awareness-raising campaigns on social media in SEA countries will highlight the significance and importance of providing effective IP protection and enforcement in SEA. The campaigns will focus on the benefits of IP to the economy, the creation and innovation cycle, the need to protect and enforce IPRs in the region, and the negative effects of counterfeiting. Materials and online content will be produced under this activity. This will be aimed at promoting public awareness on the adverse effects of IP infringements to businesses and consumers (in terms of economic losses, negative impact on jobs, as well as risks to public health and safety).