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China

Trade mark and software registration – taking your ideas to the market

Registering IP is an important part of launching your products on new markets, since lack of IP protection can have a negative impact on SMEs’ business competitiveness and resilience. As IP is territorial, the IP rights that EU SMEs enjoy at home do not automatically extend to other markets, unless specifically registered there. Thus, SMEs should identify the core IP they own and consider registering it in the countries and territories they plan to do business in/with. 

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Experts workshop on geographical indications

In 2021 the IP Key China project will organise various exchanges and training in the context of the EU-China bilateral agreement on geographical indications (GIs), with the objective of supporting its entry into force.

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EU SMEs and IP: Taking your ideas to China’s market

Innovation is a key source of growth, and protection of Intellectual Property (IP) has always been the driving force of innovation. The European Union (EU), as global leader in green and digital technologies, has been taking measures to incentivise EU SMEs to make use of the full potential of IP and put them on the right track towards economic recovery.

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B.Filadelfia - Strengthening GI protection in the world: the Italian experience | 加强全球地理标志保护:意大利经验

Presentation on Protection of Geographical Indications in the online market which took place on 2 December. 线上市场的地理标志保护在线研讨会演讲文稿,于12月2日举办。
 

M. Vittori - Protection of GIs on the online market from the producer’s perspective | 从生产者角度来看线上市场的地理标志保护

Presentation on Protection of Geographical Indications in the online market which took place on 2 December. 线上市场的地理标志保护在线研讨会演讲文稿,于12月2日举办。
 

Online

Trade Secret Systems in the EU and China: Workshop

The results of the in depth study on the Trade Secrets system in China were presented in front of an online and offline audience of government officials, academia and businesses from the European Union. Proposals to improve the legal system and practice were discussed by participants. Some of the recommendations included (not limited):

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Fabrice Renard - New tech and new strategies in IPR protection and enforcement | 知识产权保护与执法新技术,新策略

Presentation on 2020 EU-China Conference on IPR Protection Online & Innovation which took place on 8th December. 2020中欧互联网知识产权保护与创新在线研讨会演讲文稿,于12月8日举办。