IP Key China is directed by the European Commission and implemented by the European Union Intellectual Property Office (EUIPO).

• IP Key China aims to support and facilitate market access to international firms and innovators, especially taking into account concerns expressed by European businesses.
• To ensure market access the European Union works cooperatively with the Chinese authorities to increase transparency and improve the implementation of the intellectual property and IP enforcement system.
• IP Key China also supports the EU-China IP Dialogue Mechanism and works to raise awareness on the importance of IP in the region.

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