IP Key LA Closing Event

The main objective of this activity is to inform key stakeholders about the main outcomes of the IP Key LA second phase. Therefore, this activity will target the largest segment of IPR practitioners to reach out to specific segments of the general public, notably policy makers from government and enforcement agencies, SMEs, producers and private sector representatives, academia, and economic media, but also the public in general and, in particular, the younger generations.

The activity will consist of a 2-day event in Rio de Janeiro to raise overall awareness about IP protection and the risks associated with the consumption of counterfeit products.