Innovation is a key source of growth, and protection of Intellectual Property (IP) has always been the driving force of innovation. The European Union (EU), as global leader in green and digital technologies, has been taking measures to incentivise EU SMEs to make use of the full potential of IP and put them on the right track towards economic recovery.

Successfully protecting and promoting geographical indications (GIs) – best practices were shared by important institutions and representatives of various GIs from Europe and Latin America at a webinar hosted by IP Key LA.

In our beauty-obsessed world, how much is too much when it comes to getting the latest look? With viral trends spreading faster than ever thanks to social media, keeping up with the latest skin routine can prove an expensive game. Influencers, video tutorials, you name it, the promotion of cosmetics and personal care products has never been easier. This phenomenon is matched only by the consumption of these same products, which has never been higher.

On 25 March 2021, the Bangkok International Performing Arts Meeting (BIPAM) and the Creative Economy Agency (CEA), in partnership with IP Key South-East Asia (SEA), organised a ‘Workshop on Intellectual Property in Performing Arts’ in Bangkok, Thailand. The workshop provided a platform for exchanges from more than 40 performing art practitioners, varying from directors and playwrights to university students.

On 16 March, the EUIPO held a meeting to introduce the SME initiatives to the six Latin American countries that have a memorandum of understanding with the EUIPO.