Following up on the discussions and engagement established during the EU-China online workshops that took place in November, IP Key China in cooperation with CAASA (the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance) organised an offline seminar on IPR protection online and innovation. The seminar expanded on the topics discussed during the webinars.

Today, the EU and China signed a bilateral agreement to protect 100 European Geographical Indications (GIs) in China and 100 Chinese GIs in the European Union against usurpation and imitation. This agreement, first concluded in November 2019, should bring reciprocal trade benefits as well as introducing consumers to guaranteed, quality products on both sides.

During the first half of September, IP Key LA worked with important partners in the area of Copyright in Latin America to carry out an activity that, although initially expected to be executed during the Buenos Aires Book Fair, became a two-day webinar that convened more than 300 people from all countries in the region.

According to the EUIPO: ‘Illicit trade in fake goods is a major challenge in an innovation-driven global economy.