Experts from Latin America and Europe spoke about the present and future of Geographical Indications in Peru

IP Key LA held on March 28th and 29th in Lima, Peru, the "Seminar on Geographical Indications and Trade Marks: Prospects for the future", oriented to the Andean Community, with the presence of invited experts from Europe and Latin America. These covered issues related to the EU's policy on GI, the protection of GIs in the EU and abroad, the relationship between GIs and trade marks, and the protection of a GI in the registration procedure of a trademark, in addition to infractions and observance of GIs.

"This seminar was designed to generate an exchange of experiences between the Andean offices and the EUIPO, where we could emphasize the importance of homogeneous practices in the protection of GIs and, promote the adoption of best practices" said Dr. Ana María Pacón, IP expert and part of the IP Key LA team.

Pedro Duarte, IP Key LA project leader added that "the use of GIs with an appropriate commercial strategy can generate international recognition of the products and, in the long term, positively impact the economy, the protection of the environment and the continuity of traditions and cultures of a country."