IP Key Latin America is directed by the European Commission and implemented by the European Union Intellectual Property Office (EUIPO).
- IP Key Latin America supports increased IP protection and enforcement across the Latin American region, from Mexico to Chile.
- Through its activities, IP Key Latin America aims to support international firms, especially EU enterprises, doing business in the region.
- IP Key Latin America works collaboratively with its partners to increase awareness of the benefits of intellectual property as a key to growth and job creation.