The online market is influential in terms of expanding the presence of geographical indications in international markets. While it represents a great opportunity it also brings important challenges in terms of protecting, controlling and enforcing GI rights.
In this context, on 2 December IP Key China is organising a webinar on the protection of geographical indications in the online market in cooperation with the Directorate-General for Agriculture and Rural Development (DG AGRI) and the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance (CAASA).
The webinar aims to facilitate a knowledge exchange between stakeholders involved in the e-commerce of GIs in China. It will raise awareness of the GI legal framework and the recently signed EU-China bilateral agreement, and will provide online retailers with a platform where they can address their concerns and seek practical solutions through exchanges with EU experts and GI representatives.
Participants will be able to join the webinar with prior registration.