Innovation, Business and Intellectual Property
IP Key LA will organize the seminar “Innovation, Business and Intellectual Property (IP)”. This seminar is designed to provide SMEs with a basic introduction to IP, and allow attendees to understand how to incorporate IP-based considerations into business strategies and how to defend strategic IP assets. This activity is organized in collaboration with IP Offices from Mercosur countries and Chile, Chambers of Commerce (binational and local) as well as Business organizations. It targets representatives of SMEs, universities, technology institutes and exporting business' interested in improving their competitiveness through the improvement of IP company policies. Based on an interdisciplinary approach, the different types and systems of IP protection and the various mechanisms through which IP can be used to generate income will be addressed.