IP Key LA at non-traditional trade mark seminar hosted by WIPO and SENADI

IP Key LA collaborated with WIPO and the National Service of Intelectual Rights (SENADI in spanish) on an online seminar, focused on non-traditional trade marks, on 9 and 10 November.

The current European Union Intellectual Property Office (EUIPO) practice on non-traditional trade mark types was presented by Thom Clark of the EUIPO’s legal department. He explained how EUIPO’s practice changed following the 2017 Legal Reform, and presented numerous examples of trade marks filed since then. He also presented the new project on the convergence of practices in the European Union for new mark types — motion, sound, multimedia and hologram marks.

During the event, IPOs from the Andean region debated their practices, looking to update them for non-traditional trade marks. WIPO also presented their practice on the representation of these new mark types, and the scope of protection they offer.