In a technological and social environment that is undergoing major transformations -a data-oriented economy and society, the emergence of AI and the growing importance of technologies such as blockchain, 3D-printing and the Internet of Things (IoT)- the need for Intellectual Property Rights and its protection seems more necessary than ever.
Furthermore, its effective utilisation by all economic actors, in particular SMEs, is strategical for the economies of the EU and Latin America. At the same time, there are many gaps and weaknesses that get in the way of companies when looking to protect intangible capital to maximise the productivity of their IPR.
IP Key LA has worked intensively the past 3 years to raise awareness and inform SMEs about the opportunities and advantages of protecting IPR. In its fourth year, the project has planned two seminars that will take place in a virtual environment, in order to reach as many interested audiences as possible, both in Latin America and the EU.
The seminars will include topics such as “Intellectual Property Rights for innovative SMEs", and "Achieving competitiveness though IPRs”, aiming to cover basic strategies related with the commercialisation of IPRs, particularly on business with an international reach. Presentations on leading initiatives and tools will be made available by experts and representatives of leading institutions such as EUIPO and other specialized European organisations and EU Funded Projects. Registration for the event will be announced soon.