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Register for the first IP Key Labs of 2024!

On Thursday 29 February (at 9am GMT-6), we'll be hosting the first IP Key Labs of the year. This time, the theme will be "Brand trends: non-traditional brands and brands for goods and services in the metaverse".

We'll also be joined by speakers who are experts in the field:

  • Liina Maks: Legal Department, European Union Intellectual Property Office (EUIPO).
  • María José Rodríguez Alonso: Head of Traditional Trade Mark Examination, Spanish Patent and Trade Mark Office (OEPM).
  • Andrea Possinhas: Partner, Gruenbaum Possinhas & Teixeira Law Firm (Brazil).
  • Carmen Paz Álvarez: Partner, Muñoz Jeanneret Álvarez y CIA (Chile).

The topics to be discussed will be:

  • Trends in non-traditional trade marks
  • Trademarks for virtual products and services
  • Trends in non-traditional trade marks in Latin America

Registration link:

*Simultaneous Spanish-Portuguese translation will be available.

**For any questions or clarifications, please send an e-mail to:


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