In order to strengthen customs enforcement to combat counterfeiting and piracy in EU-China trade, both parties have since 2009 an Action Plan concerning customs cooperation on IPR.  In this context, the EU and China have taken concrete steps to develop closer cooperation to increase the efficiency and effectiveness of IPR enforcement.

In light of the recently signed EU-China GI agreement, on 2 December IP Key China organised a webinar on the protection of geographical indications in the online market. The webinar was organised in cooperation with the European Commission’s Directorate-General for Agriculture and Rural Development (DG AGRI) and the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance (CAASA).

The webinar aimed to facilitate knowledge exchange between the stakeholders involved in the e‑commerce of GIs in China.