In January 2024, Brazil, through the INPI, recognised two new Geographical Indications (GIs) that highlight the richness of its agricultural heritage. In Mandirituba (a municipality in the state of Paraná), dehydrated chamomile obtained the first GI registration of 2024. This recognition as an Indication of Origin joins 110 other GIs across the country. Mandirituba is responsible for 30 per cent of the state's chamomile production, as well as being a driver of innovation with broad applications in the food and cosmetics industries. The recognition of this GI highlights the successful transition to mechanised methods without losing the essence and knowledge of local farmers, celebrating the municipality's unique soil and climate conditions.
Mandirituba's chamomile, which has been in production since 1998, has evolved significantly. Manual techniques have given way to machinery, without sacrificing tradition. Tourism flourishes during the flowering season, contributing to the local economy and consolidating Mandirituba as the "Chamomile Capital of Paraná". This recognition also inspired a musical composition that highlights the chamomile flower and was officially recognised by State Law 21.126/2022.
On the other hand, Paraty cachaça is undergoing a change in its GI registration from Indication of Origin (IP) to Denomination of Origin (DO). Although the INPI maintains the 120 registered GIs, there are now 85 Indications of Origin and 35 Designations of Origin. This change highlights Paraty's unique characteristics, from the topography to the high rainfall and temperatures, which influence the distinctive quality of the sugar cane. Human factors, such as the knowledge passed down through generations and the manual methods of cultivation and slow distillation; contribute to the sensory uniqueness of Paraty's cachaça.
In line with the promotion of GIs in the region, in March 2024 IP Key Latin America will promote the "GI Seminar for Mercosur", this hybrid activity will be held in Belo Horizonte, Brazil and will bring together authorities, stakeholders and producers from Argentina, Brazil, Paraguay and Uruguay. The main objective is to boost economic opportunities and local development through the protection of GIs. The seminar not only supports the implementation of GI-related provisions, but also highlights the benefits for all citizens by promoting market access and preserving cultural heritage.