EU and Southeast Asian trade mark experts from the public and private sectors convened in Bangkok, Thailand, on 15-16 October at the IP Key SEA Conference on trade marks. The conference aimed to promote the improvement of the trade mark environment in Southeast Asia and encouraged exchanges on the IP landscape in the digital era where the examination, protection, and enforcement of trade marks have been highly contested.
The conference featured discussions aimed to promote international standards in the protection of well-known trade marks and measures to prevent bad faith registration. Officers from IP offices in Southeast Asia and experts from the European Union Intellectual Property Office (EUIPO), the Irish Patents Office, the World Intellectual Property Organization (WIPO), and the International trade mark Association (INTA) partook in the discussions.
The conference also supported the establishment of competency-based training to ensure the efficient examination of non-traditional trade marks such as three-dimensional, sound, motion, and hologram marks. One of the highlights included the presentations and panel discussion about the challenges and concerns regarding the representation and examination of non-traditional trade marks. The experts from Southeast Asian IP offices offered valuable insights and case studies from their respective countries, emphasising the essential role of the new types of trade marks in accelerating economic growth on a global scale.