Due to the global pandemic most of the world’s physical stores this year have faced challenges. Meanwhile, online retail sales have experienced a dramatic increase. In China, this increase is highlighting new trends within the e-commerce environment that might once again challenge legislators and enforcers to close loopholes.
This year, IP Key China continues its cooperation with CAASA (the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance) to organise an online workshop on 18 November. The speakers from EUIPO Observatory, Pinduoduo, Bird & Bird and Amazon delivered keynotes speeches on new formats for e-commerce and new technologies for IPR protection and enforcement; and an industry specific approach to online enforcement.
This online workshop will be followed by an offline seminar which will take place in December. Please refer to: EU-China seminar on IPR protection online and innovation.
Please find the agenda for specific information of the webinars. The recorded webinar will be available on this page soon.