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EU-China online workshop on IPR and new trends in the e-commerce sector

Due to the global pandemic most of the world’s physical stores this year have faced challenges. Meanwhile, online retail sales have experienced a dramatic increase. In China, this increase is highlighting new trends within the e-commerce environment that might once again challenge legislators and enforcers to close loopholes.

This year, IP Key China continues its cooperation with CAASA (the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance) to organise an online workshop on 18 November. The speakers from EUIPO Observatory, Pinduoduo, Bird & Bird and Amazon delivered keynotes speeches on  new formats for e-commerce and new technologies for IPR protection and enforcement; and an industry specific approach to online enforcement.

This online workshop will be followed by an offline seminar which will take place in December. Please refer to: EU-China seminar on IPR protection online and innovation.

Please find the agenda for specific information of the webinars. 

Find here PPT presentations:

The recorded webinar is available below:


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