Due to the global pandemic this year, most of the world’s physical stores face challenges. At the same time online retail sales have experienced a dramatic increase. In China, that increase is highlighting new trends within the e-commerce environment that might once again challenge legislators and enforcers to close loopholes. In this context, IP Key China continues its cooperation with the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance (CAASA) to organise seminars on intellectual property right (IPR) protection online and innovation. This year’s activity will be divided into two sessions: 1) two online workshops in November; 2) a one day offline session in December introducing a new study on IPR protection for Chinese e-commerce platforms. Representatives from government, enforcement agencies, the IP legal profession, service providers, academia, EU and Chinese industry, IPR owners, e-commerce marketplaces and social media platforms will be expected to attend the events.
EU-China cooperation in this sector has been consistently active in recent years. IP Key China, as the instrument for partnership on IP cooperation between the EU and China, has had a longstanding collaboration with its key counterpart in China – CAASA. It has resulted in the successful EU-China Conference on IPR Protection Online and Innovation which took place in Xiamen (Fujian, China) in 2018 and in Haikou (Hainan, China) in 2019.