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EU-China seminar on IPR protection online and innovation

Due to the global pandemic this year, most of the world’s physical stores face challenges. At the same time online retail sales have experienced a dramatic increase. In China, that increase is highlighting new trends within the e-commerce environment that might once again challenge legislators and enforcers to close loopholes. In this context, IP Key China continues its cooperation with the China Anti-infringement and Anti-counterfeiting Innovation Strategic Alliance (CAASA) to organise seminars on intellectual property right (IPR) protection online and innovation. This year’s activity will be divided into two sessions: 1) two online workshops in November; 2) a one day offline session in December introducing a new study on IPR protection for Chinese e-commerce platforms. Representatives from government, enforcement agencies, the IP legal profession, service providers, academia, EU and Chinese industry, IPR owners, e-commerce marketplaces and social media platforms will be expected to attend the events.

EU-China cooperation in this sector has been consistently active in recent years. IP Key China, as the instrument for partnership on IP cooperation between the EU and China, has had a longstanding collaboration with its key counterpart in China – CAASA. It has resulted in the successful EU-China Conference on IPR Protection Online and Innovation which took place in Xiamen (Fujian, China) in 2018 and in Haikou (Hainan, China) in 2019.

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