The IP KEY Latin America project invited representatives from Peru, Colombia and Ecuador, together with representatives of the European Commission, to an information session on the relationship between geographical indications and registered trade marks.

The event took place on October 29 and 30, 2018 at the EUIPO headquarters in Alicante.

This activity, aimed at the Andean Community, addressed the growing use and knowledge of protected geographical indications and their importance as a tool for the sustainable development and prosperity of these countries.

IP Key LA starts its work in Latin America by hosting the IP Seminar Emerging IP Initiatives in the Region. This event will take place in Buenos Aires, Argentina, on Friday March 9th, a day after IP key LA’s official presentation.

With the revised AUCL (Anti-Unfair Competition Law of PRC) became effective on 1st January 2018 for the first time since its promulgation in 1993, IP Key China together with the State Administration of Market Regulation (SAMR) jointly organised an Exchange on Anti-Unfair Competition for strengthening the understanding of the principles and procedures of trade secrets protection as well as facilitating the effective working relationship between the EU and China. The SAMR officials, lead by Director General Li Qing, visited Germany, Luxembourg and Belgium in January 2019.