China IPR SME Helpdesk Webinar Invitation
IP Key, the China IPR SME Helpdesk and the EU SME Centre will deliver a webinar on “Entering China’s Food & Beverage Market”. Together they will discuss the current landscape of the Chinese F&B market and the methods EU SMEs should take when considering entering the market. The webinar will focus on F&B products in the wine, olive oil, beer and spirits sectors and how these products can be protected through Intellectual Property and GIs.