Seminar on Geographical Indications for MERCOSUR

By adminipk Comments

In an important step towards intellectual property (IP) protection, Latin America is about to sign an agreement with the European Union (EU) on Geographical Indications (GIs). Renowned EU products, such as Prosciutto di Parma and Irish whiskey, could gain recognition and protection, gaining economic advantages and generating confidence in those products for the benefit of producers. IP Key LA presented a three-day event to address critical aspects of the knowledge and implementation issues of this tool.

The seminar took place in Belo Horizonte, Brazil, from 20-21 March 2024. On day three, 22 March, a small group visited a local GI.

This event, a cooperation initiative between the European Union and the Mercosur countries, promoted economic opportunities and local development through the protection of GIs. The seminar not only supported the implementation of GI provisions, but also emphasized the benefits for local producers, fostering market access and preserving cultural heritage.

As the event unfolded, participants heard ideas on the ‘Economic attractiveness of GIs and rural development’, ‘GIs as a chain system’ and ‘Rebranding strategies’. The sessions were designed to equip stakeholders with the tools and knowledge needed to improve in the changing IP landscape, promoting cooperation and mutual benefits between the EU and the Mercosur region.

Seminar on Geographical Indications for MERCOSUR