IP Key SEA and LaLiga mark World Intellectual Property Day in Thailand
IP Key SEA teamed up with Spanish football league, LaLiga, to highlight the importance of IP in sports, particularly for football, at World Intellectual Property Day in Bangkok, Thailand on 26 April. The IP Key SEA / LaLiga ‘Support Your Team – Choose Official Products’ exhibition booth at the event featured a display of all 20 LaLiga team jerseys and their IP components, competitions and giveaways, as well as experts on hand demonstrating how genuine sports broadcasts and merchandise help develop and maintain quality sports leagues.