

Every business starts with an idea. That idea is an essential intellectual property asset that can drive business development, economic prosperity and human progress.
[...]There are many benefits to living in an increasingly globalised and digitised world, such as greater connectivity, increased global trade and better information sharing.
[...]Why is IP protection important for EU SMEs?
[...]In our beauty-obsessed world, how much is too much when it comes to getting the latest look? With viral trends spreading faster than ever thanks to social media, keeping up with the latest skin routine can prove an expensive game.
[...]On 25 March 2021, the Bangkok International Performing Arts Meeting (BIPAM) and the Creative Economy Agency (CEA), in partnership with IP Key South-East Asia (SEA), organised a ‘Workshop on Intellectual Property in Performing Arts’ in Bangkok, Thailand.
[...]If you are what you eat, and bad diets lead to bad health, imagine what unsafe medicines can do.
[...]The EU-funded project, IP Key South-East Asia, (IP Key SEA) implemented its first, second, and third Annual Work Plans in 2018, 2019, and 2020 respectively.
[...]The EU-funded project IP Key South-East Asia (SEA) continues to combat the sale and consumption of counterfeit products by launching the second phase of the communication campaign, #YourHealthisPriceless, focusing on counterfeit cosmetics and beauty products.
[...]IP Key SEA, in collaboration with the European Patent Office (EPO), organized a series of online workshops on patent search and examination under the project’s 3rd Annual Work Plan.
[...]In 2020, IP Key South-East Asia (SEA) hosted on 6 and 7 October the South-East Asia IP Judges’ Virtual Roundtable. The online event included sessions on vital issues concerning IPR judicial enforcement.
[...]