China’s online and e-commerce environment is undergoing significant changes, both from a legislative point of view and the perspective of rights holders and sellers. With the advent of new technologies such as blockchain and AI, these currents have sparked new debates about the enforcement of an effective IPR regime in China. EU-China cooperation in this sector has been consistently active in recent years, with the EU Delegation to China closely involved with revisions to China’s new e-commerce law, which came into effect on the 1st of January, 2019. The law covers all e-commerce activities, both domestic and cross-border, reflecting the growth of the sector. Issues around online trade of online goods and services and innovation in IP protection affect an important part of the EU and China’s economic, legislative and public security agenda.
Building on the success of “the China-EU Conference on Innovation and Online IP Protection” co-held by IP Key and CAASA in 2018, IP Key will partner again with CAASA during the week commencing 18 November 2019. This year, the event will focus on similar themes around counterfeiting and piracy and will be held in Haikou, Hainan province. During the conference, discussion forums featuring EU and China experts will look at the most pressing enforcement challenges in the globalised, online market. Perspectives will be offered from brand rights holders, government officials and legal services companies.