In July, IP Key Latin America will take significant steps to strengthen the fight against counterfeit products through two major initiatives in Costa Rica and South America. The aim of the activities is to align efforts with the European EMPACT initiative, which targets organised crime, including intellectual property (IP) violations. These efforts reflect a growing commitment to raise awareness of the global challenge of counterfeiting, which not only threatens economies, but also endangers public health and safety.

To tackle the rising tide of counterfeiting and piracy, a campaign has been launched with a special focus on Brazilian youth. To deliver this powerful message, and its immediate consequences, a series of short videos have been produced and are being disseminated on social media.